Editor’s note: This isn’t an endorsement or denouncement of Donald Trump; please, no hate mail.
If you’re following campaigns for the Presidential primaries, chances are you’ve a strong opinion on one or more candidates. Regardless of your views, there are lessons to be learned from poll-leading Republican, The Donald:
- Make a grand entrance. Late-night mockery notwithstanding, can you recall a single other candidate’s presidential campaign announcement this year? Wellness needs a bit more spectacle and not just another quarterly email announcement or web posting.
- Tell it like it is. Whether you agree with his “is” or not, you get the sense he’s not reading from a script, and neither should wellness managers. Spinning the difficulty of health behavior change to make it sound “easy” is one of the dumber things happening in wellness.
- Have an opinion. Just 30 seconds into any interview confirms Trump’s unvarnished opinion on any topic. In some overly sanitized corporate environments strong opinions are frowned upon, particularly when they’re countering convention. But if you think paying people to get healthy is a bad idea, say so — early, often, and loudly.
- Be surprising. Unlike the other Republican candidates, who seem to blend together, Trump rarely lets a day pass without some grand pronouncement. While you may not want to take it as far, part of the media and public fascination is what will he say next? What will you do or say next? If your audience has heard it before, you’ll blend in too.
Okay. I’m ready…